Wednesday evening I finished the last of seven trainings on 10 fundamentals of business that I conducted with the coop. The final topic we reviewed was “Promote your business.” Three days later, the coop put this principle into practice.
Saturday was the inauguration of Pollo Xinca, the coop’s latest business venture. In light of what they learned during our workshop, the coop decided to promote their business with a “Buy two or more pieces of fried chicken, get a soda for free. (while supplies last)” offer on opening day.
In Guatemala development may be slow but, work, straight-up labor, can happen lickety-split. Take, for instance, Pollo Xinca. The cooperative may still struggle to define its purpose and benefit its members yet, they can successfully whip up fried chicken operation in about one month’s time. Here is a quick outline of the idea through to fruition time-frame:
May 6: Maritza announces she has found someone who will lend her Q10,000 to start-up the fried chicken business. I must note that this loan will work much like a typical bank loan- paying off the capital and interest at the same time. I’ve drilled it into them to NEVER take another loan like the mess they got themselves into with Adan.
May 27: The men dig a well and instal a motor to pump fresh water into a pila/sink in the back of the tienda.
May 28: Tienda is rearranged to allow a section of the store to be occupied by the fried chicken business. The men create an awning over the pila in the back of the tienda.
May 31: Fryer, freezer and display case are delivered from the capital.
June 2: Electric outlets and lighting are installed in the Pollo Xinca section of the store. Cement is laid on a section of the store that had a dirt floor.
June 3: Outside of the store and Pollo Xinca area are whitewashed.
June 4: 8:00 am, women begin to decorate the tienda.
June 4: 12:00 pm, Eddy from Fedacop teaches Emerson, Pollo Xinca’s ‘chef’, how to fry chicken and french fries.
June 4: 1:50 pm, Eddy presides over a prayer around the fryer, asking God to bless Pollo Xinca.
June 4: 2:15 pm, first five pieces of fried chicken are sold.
June 4: 6:00 pm, Over 200 pieces of chicken sold and the last of 60 promotional sodas was given away.